Good morning! Today I continue with my series on our four core competencies and explore the second of these, Data Collection / Distribution. Data . . . it is everywhere. We’ve got tons of data at JLG as well. Emails, smart phones, management reports, Goldmine & ZOHO, online prints . . . the list could go on and on. These are just a few of the tools that we have to receive, process, and review the data in our business. Believe it or not, just 16 years ago, we didn’t have email, and the only person in the company with internet connectivity was Steve Klinger through his AOL dial up account. But, so what? Today, everyone has access to data. Well, you’re right. But what do they do with it?
As you might remember, our core competencies are not just things that we have or that we do. These are four areas that we focus on and leverage to create competitive advantages. How do we leverage the data that we have into a competitive advantage? Well, a lot of that is up to you. Getting the data and presenting it is the easy part. It is worthless until you utilize that data and incorporate it into your daily decisions. The data also has to be timely and accurate. Many of us recently experienced the chaos that inaccurate date can create when our job costing was not reporting all of our true job cost. I truly believe that we now have more accurate and timely job costing, productivity reporting, customer data, market and buying trends data, financial reporting, etc, etc, etc. But having the data is sort of like having a membership at the most high tech fitness club in town. If you don’t go work out, if you don’t practice and put the sweat into it, you won’t get better. Every evening, my phone tells me how many steps I’ve taken (never mind the fact that I have no idea how it got turned on, and I can’t seem to find a way to turn the app off. But that’s another story). The point is that every day, I have the data to tell me how active I’ve been. So now I’m a lot healthier, right? Not at all. Even with this data, I skip workouts and eat poorly. Just having my phone deliver the data doesn’t do anything unless I change my behavior. I’ve got to use the data to change my daily decisions.
What makes Data Collection / Distribution a core competency is not the collection and distribution. It is you! It is what YOU do with the data. We want to supply you with the most relevant data in our industry, but until you use it, it is just a bunch of 1’s and 0’s in the Matrix. So here is my challenge to you this week . . . are you fully trained and proficient on all of our data and technology tools? If you use Measure, are you an expert? If you use ZOHO, are you an expert? If you analyze productivity reports, are you an expert? If you are not, you need to get to the gym. We’ve got an incredible staff of personal trainers: John Laurie, Dave Foellinger, Steve Klinger, Jeff Capuano, Tom Postell, Tony Shepard, and Brian Collins want to . . . PUMP YOU UP! Use the data and technology that we have for you, and use it to be better at your job.
Have a great week!
President & Chief Operating Officer